“If you only give people what they already want, someone will give them something they never dreamed possible.” - Saatchi & Saatchi

Research
Segment Marketing

In 1993, The CCVS began as Passage Unlimited, one of 15 “heritage’ tour companies in the United States, providing tours for the growing African American tourism market. Our expertise lies in our 13 years witnessing the “morphing” of “heritage/ethnic” into “cultural” tourism, inclusive of all aspects of a people and their contributions to the global fabric of humanity.

African American Marketing: Cultivation of this market defined the overall industry’s increase in market share almost 15 years ago. With this market as our flagship, we are still the leaders in bringing the newest trends of the African American culture to our clients, generating the latest in information for reports, programs and statistical data. How you MOVE this market to your destination will depend on how they are moved from within.

Hispanic Marketing: The statistics are available in this, the fastest growing demographic in America. Even with all of the data at our fingertips, there is still a need for cultural cohesiveness, communication being the key. Not just in the language but in the delivery of a message. We generate messages that center on the “levels of approach” to attracting this market.

Asian Marketing: “The tourism industry is on course for significant growth over the next decade with the fastest growth expected in the Asia Pacific region…: Presenters at the MasterCard Forum on “The Future of Travel and Tourism in the Asia Pacific. August 25, 2005
What is the importance of APEC to the future of tourism? What are the growing demographics in the Asia Pacific region and what does it mean to rural/urban American business and tourism? The global implications of this market are staggering and better understood when marketing meets the mind of the culture. Let the CCVS show the endless possibilities in attracting this market.

Gay & Lesbian Market
Did You Know?
• The Gay & Lesbian travel market share is 54.1 billion an estimated 10% of the travel industry (Community Marketing 2002)
• 83% have household incomes above the national average ($40,000 or more)
• 34% have household incomes of $100,000 or more
• 33% budget $5,000 or more per person and year for vacation
• 79% purchase through the internet
• 80% purchase through travel agents (national average 42%)
• 78% are over the age of 35 (Community Marketing, 2002)

We are result oriented with an emphasis on presentations that are sensitive to the climate of all cultures.